Elantil discusses doubling down on a digital future

How has Elantil approached its iGaming crypto strategy, particularly over the last 12 months?

The previous year has seen a dramatic shift in how the iGaming landscape is being approached by operators. From a steady rise in personalisation and gamification features to the increased importance of cryptocurrency and multi-wallet solutions, there have been a number of significant changes that appear set to shape the long-term future of the industry. At Elantil, we’ve adapted to them at every step of the way.

When I first founded the company, my intention was that we wouldn’t just provide another copy-and-paste white label platform solution, but rather something I like to call a “strategic backbone” for the industry. This meant that rather than simply providing a new take on existing solutions, I wanted to build something dramatically different from the rest of the market that had the power to redefine the existing relationship between operators and suppliers.

Over the past 12 months, we’ve been achieving this ambition by constantly innovating and staying ahead of the latest trends. Having previously worked on the operator side of things, I’m well aware of the common pain points iGaming businesses face, so my goal was always to build a solution that was agile enough to not only adapt to industry trends, but anticipate them before they happen – and this is reflected in our approach to crypto.

What crypto market trends are you seeing, specifically around iGaming operator adoption?

With the crypto market becoming increasingly regulated, more and more operators are waking up to the huge revenue potential in accommodating these digital currencies. Rather than fighting the change as they have done in the past, operators, payments companies and regulators now view crypto as being key to the future of online gambling and are increasingly working together to find better ways to protect customers and help the market thrive. Of course, Crypto is not only a financial rail as it also represents a new entertainment economy driven by community, ownership and continuous engagement. It’s the first real bridge between gaming, finance, and iGaming, signaling the start of a far broader convergence ahead.

In May this year, crypto trading platform, Coinbase, was officially added to the S&P 500 index – replacing Discover Financial Services – and the following month, the company acquired a Markets in Crypto Assets (MiCA) license from Luxembourg’s financial regulator. With this license now in hand, Coinbase has begun establishing a crypto hub in Luxembourg, shifting its regulatory focal point in Europe away from previous jurisdictions like Ireland to a more integrated EU base.

This shows that crypto is likely to become an even bigger part of the online gambling industry in the months to come, and operators should already be taking the necessary steps to prepare for its mainstream arrival. One of the biggest challenges they’ll face in this respect will be setting up their platforms in a way that can accommodate such a large influx of digital currencies and the additional pressure this will undoubtedly put on their existing wallet solutions.

The mainstream adoption of crypto also introduces a player base that expects high-frequency engagement and dopamine-driven digital immersion – a new status quo that’s more aligned with what we’ve seen from video games than it is with traditional gambling UX. At Elantil, we’ve often been called one of the industry’s most crypto-friendly platform solutions, but in truth, our ability to keep up with market demand in this emerging sector is born from our inherent flexibility.

Due to the challenges of the US – where players are required to change wallets in each regulated state – we were the first iGaming business to develop a solution that enables operators to instantly set up new wallets on registration and convert currency on the fly. Rather than having to manually open and manage individual wallets for every conceivable currency option, this empowers operators to automatically support players in the exact currency they need. This instant adaptability enables them to serve diverse markets and meet evolving player preferences without delay. As a result, they also future-proof themselves against emerging currencies like crypto by providing a multi-wallet solution that always stays up-to-date.

How does Elantil’s solution assist operators looking to adapt?

The multi-wallet, multi-currency support Elantil provides is just one of many relevant recent examples of how our adaptable approach is proving a real game-changer for operators. By virtue of being modular by design, Elantil’s solution – unlike traditional monolithic platforms – has been built with flexibility at its core, which means operators can quickly and easily plug in new features or third-party services without having to overhaul their entire system. This flexibility isn’t just to support more services. It enables entirely new categories of entertainment to coexist: casino, sports, Web3 economies, and gaming-style missions – all within one ecosystem.

Being set up this way helps us eliminate the operational bottlenecks that arise whenever a new feature needs to be introduced and speeds up operators’ ability to innovate, enabling them to swiftly update their strategies in the face of evolving market demands. While legacy platforms can often take months to implement changes, our streamlined approach to onboarding ensures integrations can be completed in hours, providing partners with a crucial competitive advantage.

Whether it’s adding a casino provider, game aggregator, sportsbook service, payment option or CRM system, this means operators can react swiftly and seize on any potential market shifts or opportunities in a way that most other platform solutions simply don’t allow. What’s more, because each partner has access to their own unique source code, operators are completely free of vendor lock and can pivot to plug any major gaps without needing to go through an intermediary.

Beyond this built-in flexibility, Elantil’s platform also has the capability to deliver detailed analytics and actionable insights in-real time. This makes it far easier for operators to make smarter decisions on the fly. Given the growing demand for personalised content, having on-demand access to this granular level of data can help operators gain a much clearer understanding of their players and tailor their content accordingly.

By using the insights gathered from our real-time data platform and feeding this information back into their systems, our platform can create a fully-customised lobby for each player that continually updates to reflect their preferences. In much the same way that Netflix only ever displays the shows that you’re most likely to watch, this means Elantil partners can present users with relevant content that’s tailored to their activity, creating a far more personalised experience. This prepares the platform for convergence with video game-style seasonal content, experiential loops, and adaptive storytelling – essentially the exact same mechanics that are used to drive Fortnite-era entertainment.

Being a non-opinionated platform architecture, Elantil also paves the way for seamless adoption of AI technology. While other systems may claim to be AI-compatible, the fact that they’re rigid in their designs means an AI agent may be unable to make changes to the platform independently. At Elantil, the PAM itself can be directly influenced by external systems, meaning an AI can make improvements to things like personalisation without requiring additional human input. This ensures workloads are reduced and enhancements occur in real time.

How has Elantil grown its personnel and commercial base over the last year?

While I’m incredibly proud of the giant strides Elantil has made from a technological perspective over the past 12 months, it would mean little if we hadn’t also expanded both the commercial and personnel sides of our business over the same period. Thankfully, this has very much been the case, and the past year has seen us grow from an ambitious start-up looking to disrupt the industry to one of the first names mentioned when discussing the future of platform solutions.

When we attended our first iGaming show earlier this year, people not only knew our name, but were also clearly excited about what we were trying to achieve. Based on the buzz we’ve generated in the industry during 2025 alone, it shouldn’t come as a surprise that Elantil has already launched with two partners – with three more scheduled before the end of the year – while significantly expanding the list of services available via our online marketplace.

During this time, we’ve also seen our LinkedIn presence grow to over 3,000 followers and have had multiple C-level members featured in some of the industry’s biggest publications, establishing us both a thought-leader and a fresh voice in the iGaming space. All these milestones would not have been possible without the concerted efforts of our incredible team, which has quickly grown from myself and three co-founders to having 30+ international employees.

The future of Elantil is in good hands and as the iGaming industry continues to evolve over the coming months, so too will the platform solutions that we provide. There is a massive market opportunity as video game studios struggle with monetisation, while iGaming has perfected it under regulation. The intersection here is inevitable and platforms like ours are positioned to lead it.  In fact, there’s work going on behind the scenes on a number of exciting new product features – including our soon-to-be-launched Audit Log – and I firmly believe that as we continue to evolve, the coming year has the potential to be even more successful than the previous one.

Finally, what does the future hold for iGaming and crypto?

We know multi-currency solutions and increased personalisation are iGaming’s current hot topics. However, no one knows for sure where the industry will go next, so the key is to remain agile and be ready to anticipate any new trends before they happen. The next major evolution won’t be “more gambling features” – it will be new entertainment formats blending gaming, live events, creators, and financial mechanics. Web3 is only the opening act of that shift. At Elantil, our multi-wallet approach and API-first, modular architecture provides partners with the freedom and flexibility that they’ll need to meet this exciting new era of iGaming head-on, so no matter what developments the coming months might bring, they’ll always be one step ahead of the curve.