Game-changing trends in digital markets: RedCore’s experience
Today, digital businesses face a paradox: as more and more specialised solutions appear on the market, it becomes more difficult to build a coherent operating model. Companies are forced to integrate dozens of disjointed tools, wasting time, money and efficiency at the interfaces between systems.
RedCore offers an alternative approach — a system of interconnected solutions that covers all the critical needs of digital markets. Rather than a simple bundle of products, it is a structured architecture where each element, shared below, enhances the others.
Trend 1: Decentralisation with synergy as a new management model
Traditional holding companies suffer from red tape and slow decision-making. Completely decentralised structures lose synergy and efficiency. RedCore has struck a balance.
Each division of the business group is an autonomous business with its own strategy, team, and P&L responsibility. This brings entrepreneurial freedom and quick decision-making. Still, all brands have access to shared service infrastructure: legal, financial, HR, and R&D support.
This model allows for rapid scaling while maintaining the business group’s flexibility and sustainability.
Trend 2: Integrated solutions as the new market standard
The days of isolated solutions are coming to an end. The market demands integrated systems where each element works in conjunction with the others.
RedCore covers the full digital business cycle:
- Traffic attraction and monetisation: affiliate platforms with direct offers and multi-vertical solutions, a full-cycle marketing agency with a reach of 10+ billion impressions per month.
- Communications: a centralised platform for managing all communication channels (SMS, email, calls, messenger apps) with integration that is 75% faster than standard solutions.
- Payments and fintech: a modern payment solution for media buyers and webmasters, bringing together convenient payment methods in a single interface.
- Security: an anti-fraud platform with integrated AI for risk scoring of any transaction in real time, where 98% of decisions are made automatically.
- Customer service: a CX-as-a-Service platform and support team providing a comprehensive customer service solution, outsourced support, telemarketing, and building loyalty for iGaming, fintech, blockchain, IT, and scaling digital companies.
Trend 3: AI is no longer an experiment
The main shift in recent years is that AI has transitioned from the category of ‘innovative experiments’ to a basic operational tool. Companies no longer ask, “Do we need AI?”; they ask, “Where exactly will AI deliver measurable results?” At the same time, we have moved from the trend of “let’s implement AI wherever possible” to “let’s implement AI where it is needed.”
“The biggest shift I have been seeing is that AI is no longer a ‘side project’. Now it is part of the basic operating model – and specifically in those cases where it helps solve a particular pain point, such as overloaded customer support, recruitment speed, call center costs. When once we solve a specific problem internally, we can scale it to other brands,” says Dmytro Sorysh, AI Domain Product Officer.
Case study: Voice AI Agent for outbound teams has revolutionised the economics of operations. Teams used to be limited by working hours, the human factor, and high costs. Now, AI operates 24/7 in multiple languages, automatically selecting offers, handling objections, and logging all interactions. This significantly reduces the workload for specialists, who can now get involved at the point where they need to solve a problem that goes beyond the capabilities of AI.
The key insight here is that AI does not replace people but gives them superpowers. Employees no longer waste time on routine tasks and focus on strategy, creativity, and analytics.
Trend 4: From targeted fraud mitigation to comprehensive protection
The traditional approach to combating fraud is based on a reactive model: scammers act – the company detects the problem — the company introduces a new rule – scammers adapt. It is a never-ending race, with the business always one step behind.
Frogo is a prime example of how solving an internal problem can turn into a standalone B2B product.
“We rejected a reactive approach and created a platform that works proactively. Frogo doesn’t wait for businesses to run into risks — we identify, predict, and block them before they become a problem. It’s not just about protection; it’s about control, predictability, and growth,” notes Volodymyr Todurov, CEO of Frogo.
Frogo integrates behavioral analytics, graph connections, AI, and device fingerprinting into a single system that continuously learns, rebuilds rules and identifies risks before they escalate into incidents.
With instant alerts, businesses receive more than just signals about threats; they gain the ability to act as soon as threats arise. This helps reduce losses, reduce the workload on teams and make decisions faster.
Frogo turns anti-fraud efforts into a strategic advantage: instead of a constant race, it offers a preventive culture and technology that helps companies stay one step ahead.
Trend 5: RegTech – Experience to help you scale up
Regulation can be a barrier to innovation or make a big difference to the economy through tax revenues. All you need is the right approach and a high-quality mediator who can bring both sides together.
RedCore already advises regulators in several countries, serving as a bridge between industry and government. “I firmly believe that government agencies may lack the expertise and tools to structure this sector properly – in a way that benefits both the country’s economy and the business community. We do have these tools, and we are ready to share them,” adds Marina Ilina, CEO of RedCore.
Proper regulation is a win-win situation: the government gets tax revenues and control, businesses enjoy predictability, and users receive protection.
Trend 6: From venture investments to strategic partnerships
Another trend, which is not new but certainly well-understood and long-standing, is the pursuit of new technology and solutions. What matters here are the ideas that new teams and startups bring to the market. It has become clear, however, that simply providing investment is not enough. For an idea to truly take off, support must be comprehensive. The classic venture capital model of “giving money and advice and waiting for results” is giving way to deep strategic partnerships. RedCore has implemented this exact approach. According to the business group, this is the only truly effective one.
“Unlike traditional venture investing, we become full partners in business development – working side by side with founders, participating in key decisions, and sharing responsibility for results. “This requires greater involvement, but this is the approach that produces meaningful results,” explains Ihor Denysov, COO Investments at RedCore.
The bottom line is that investees get not only capital, but also access to RedCore’s expertise, specialists, technologies, and product ecosystem. In some cases, the business group becomes the startup’s first client, providing a solid boost for scaling.
Investment focus: iGaming, MarTech, Web3, AI/ML, and technology analytics. However, the selection criteria have changed.
“I firmly believe that government agencies may lack the expertise and tools to structure this sector properly – in a way that benefits both the country’s economy and the business community.”
“Investors used to pursue ideas, but now the focus has shifted toward team expertise and product stability. There are many startups, and creating an MVP is easy with AI. “Doing your due diligence and figuring out if the product fits the market and if the team is ready to develop it is crucial,” says Ihor Denysov.
Six Key Takeaways
- Technology solves real problems. Successful products are born from specific operational pain points rather than abstract ideas. Every RedCore solution was first run internally, proved its effectiveness, and only then was it released to the market.
- AI is part of the operating model rather than a hyped-up trend. Artificial intelligence is used in areas where there is measurable business value, such as automation, analytics, and predictions. This enables a multi-fold reduction in costs and increased efficiency.
- Systematic anti-fraud as a growth tool. Fraud security is evolving from a cost centre to a driver of scale. Comprehensive platforms with ML and adaptive algorithms automate 98% of decisions and reduce losses without increasing the analyst headcount.
- RegTech is shifting from a barrier to an asset. Expertise in highly regulated environments is becoming a competitive advantage when entering new markets.
- Investments are evolving. From passive investor to operating partner. Investment, expertise and access to the business group are the new formula for success.
- Integrated solutions are the new standard. Isolated solutions are inferior to integrated systems. The market requires 360-degree coverage, from traffic and communications to payments, security, and customer service.
RedCore proves that it is possible to grow from a specialised player in one industry into a global business group offering solutions for all key digital markets. The trick is to focus on real problems, tech know-how, and being ready to share what you know.
“I have always believed, and still do, that the tools created in iGaming are cutting-edge, both in terms of technology and approach. This is due to high user traffic and a relentless focus on innovation. We will introduce our tools into new areas and make it into the top three leaders in all areas we launch,” concludes Marina Ilina.